Set the intention.
Now pay attention.

Give yourself something to move toward. Then let it go.

Come back to what's in front of you—the people, the choices, the experiences, the things you didn't plan for. And pay attention

Portrait of Audrey Kruse

How I got here

My path makes more sense looking backward.

01Nursing

Nursing brought out my compassion. Caring for people at their most vulnerable meant seeing the person, not just the presenting symptoms. Noticing what wasn't being said. Advocating when someone needed it. Recognizing that sometimes what a person needs most is simply to be seen, heard, and treated like a human being.

I've also been in situations where the stakes were high and the margin for error was low: running codes, coordinating teams, and making decisions with incomplete information. Those experiences strengthened my ability to listen closely, assess quickly, communicate clearly, and stay focused on the outcome.

02Quality Improvement

Quality improvement changed how I thought about outcomes. Instead of stopping at what happened, I learned to ask why. In healthcare, that meant tracing preventable errors back to their source and examining how the system contributed rather than simply finding someone to blame.

It gave me a systematic way to solve complex problems. Start with the bigger picture. See how the pieces connect. Find the gaps. Use evidence and data to guide what comes next, measure the result, and adjust from there.

That thinking extends far beyond healthcare. Outcomes rarely belong to one person or one department. Meaningful improvement requires considering the whole system, involving the right people, and learning from what happens next.

03Psychology

Psychology gave me a better appreciation for why people do what they do: how our experiences, environment, relationships, emotions, and beliefs shape the way we see the world and respond to it.

It sharpened my ability to notice patterns, anticipate needs, and look more closely at what influences our choices. There are different ways of making sense of human behavior, and each can tell us something about what drives us and why we respond the way we do.

04Marketing

Marketing pushed me to look from a different vantage point. Working across different industries meant learning to see value from both sides: what a business had to offer and why it mattered to the people it wanted to reach.

I became better at turning ideas into something people could understand, connect with, and act on. To consider what matters to people, what will resonate, and how to turn that value into a message that connects the two.

somewhere along the way…

I TOOK A PRETTY HARD DETOUR.

Not intentionally, of course.

Somewhere along the way, things went pretty far off course.

Some of it I didn't choose. Some of it I did entirely to myself.

That still didn't change where I was.

At some point, the question stopped being:

Why did this happen to me?

It became:

WHAT AM I GOING TO DO ABOUT IT?

My philosophy

What happens to us isn't always in our control. But what we do with what's happened to us is.

WE CAN CONTROL OUR RESPONSE.

Agency over what we do next.

MISTAKES ARE INFORMATION.

We can learn from them and make the effort to choose differently the next time.

Reflect. Correct. Keep going.

NONJUDGMENTAL.

I have judgments. Everyone does. It's noticing them before they become how I treat someone.

HOLDING MORE THAN ONE TRUTH.

I make room for who I am and who I'm becoming.

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Both Can Be True Dialectics graphic showing acceptance of reality and working to change it, meeting in a central overlap marked You Are Here. YOU ARE HERE ACCEPT REALITY AS IT IS. WORK TO CHANGE IT. BOTH CAN BE TRUE.

How I think

I COULD BE WRONG.

And I'd like to know when I am.

I challenge my own thinking on purpose, and I want to be around people who'll challenge it too.

BETTER QUESTIONS LEAD TO BETTER ANSWERS.

Challenge your own thinking
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Whatever the issue: a thought flow chart A decision flow for questioning certainty, examining evidence, and reassessing a view. Whatever the issue. Concerning that thing: ask yourself AM I RIGHT ABOUT EVERYTHING? YES NO ARE YOUSURE? Certainty withoutinquiry leavesnowhere to go. WHAT AM I WRONG ABOUT? I CAN NAMESOMETHING. I DON’T KNOW. EXAMINE IT. ? WHY DON’T I KNOW? What can I doto change that? RUN THE TEST. Seekevidence. Checkthe facts. Consult otherperspectives. DID MY VIEW CHANGE? YES NO REASSESS. KEEP IT, FOR NOW.
Inspired by Will Storr's thought experiment, as discussed by David McRaney. McRaney, D. (Host). (2022, June 27). How minds change (No. 236) [Audio podcast episode]. In You Are Not So Smart. open.spotify.com/s/M5PNZ0D

How I work

I like to know what we're actually trying to solve before we start solving it.

Know what we're trying to do

Start with the goal and a way to measure it. Know what we're aiming for before deciding how.

Look a little closer

Break the problem down. Question assumptions and find what might get in the way.

Decide, then move

Thinking has to turn into a decision. Weigh the options, then choose what works in practice, not just on paper.

Put it to the test

Act, then measure it against the goal. Learn from the result and let it shape what's next.

How I show up

I care about what we are doing. I care just as much about how we treat each other while doing it.

I'LL TELL YOU THE TRUTH.

Even when it's uncomfortable. And I want the same in return.

I'LL LISTEN BEFORE I ASSUME.

If I don't know what you mean, I'll ask.

I'LL STAY OPEN.

I don't need to be right. Show me what I haven't considered.

I'LL LOOK FOR WHAT YOU BRING.

Everyone has something to offer. I'd rather find it than keep score of what's missing.

Currently

Hexiss

I'm building a business-readiness assessment for owner-operated businesses—designed to help owners see what deserves their attention before growth, transition, succession, or sale.

Explore Hexiss →

No domain stands alone. Strength in one can be held back by weakness in another.

Recovery + Addiction

I'm continuing to explore the space where recovery, connection, evidence, and what happens after treatment meet.

See what I'm exploring →

The measured arc is short. What comes after it isn't.

What I carry forward

I've been fortunate to have people who saw something in me when I had a hard time seeing it myself.

Sometimes one person believing in us is enough to remind us that we still have something to offer.

That's worth passing on. Giving the next person what someone once gave me.

Not because I have the answers. Not because anyone needs fixing.

Because the real gift isn't just what we're given. It's what we take with us—and what we do with it from there.